Trustees

John has spent his career at some of the best global retail companies, with the last twenty years spent as guardian of the Fred Perry brand. From Marketing Director, to Managing Director and now Chairman, John has a passion for tennis, having noticed that unique Fred Perry spirit in a young Andy Murray, providing support and mentoring Andy as a young player.

John is based in Canada, pursuing his career in engineering, having spent a number of years in Hong Kong. He remembers his grandfather coming to his school and signing autographs for all 170 pupils when growing up in England. In 2012 John helped to unveil an English Heritage plaque at the house his grandfather grew up in, just around the corner from The Brentham Club in Ealing.

Keith received an OBE and Knighthood for services to education, following 20 years as Head of Deptford Green School. He worked as an adviser to the government between 2006-2009, writing a report on 'Diversity and Citizenship' for the Secretary of State for Education. He was a county standard tennis player and is a member of the All England Lawn Tennis Club.

Alyson is a leading sportswriter at The Times and Sunday Times, having won the 2019 Sports Feature Writer of the Year. She is also an author and a regular correspondent on television and radio. In addition to her work as a journalist, she is a qualified football coach and referee.

Arjoon is a passionate player and supporter of tennis, having grown up following and learning from his Uncle, Jaidip Mukerjea – one of India's greatest tennis players. In a professional capacity, through his various roles as Head of Marketing/Culture, he has managed and led popular General Mills brands through long term strategic partnerships and award-winning campaigns with Wimbledon and the LTA as well as with other leading sports and talents.

Katie was a professional player, reaching a world ranking of 84. She was a previous winner of the Fred Perry youth tournament. Katie has had experience working with young players as part of her work as the youth national coach, as well as with Beyond the Baseline. She is now the National Woman's coach.

Richard considers his current role as Managing Director and Brand Custodian of Fred Perry Holdings, including Fred Perry, Lavenham Jackets and George Cox as the best job he can imagine. He also counts Jigsaw and John Lewis amongst the British brands he has worked with. He champions mercurial talent, mixed with a whole lot of swagger. Much like Fred.